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Is this the right creator for your brand?

Explore the creator, their audience and content performance.
InstagramCreator report

NikkieTutorials

@nikkietutorials

18.5M followers

Beauty and personal care

Profile highlights

Engagement clearly above average

The audience is predominantly female. English is the dominant audience language. Leading interests: Beauty & Cosmetics · Friends, Family & Relationships · Art & Design.

Engagement rate (ER)
1.75%Average for accounts with 1M+ followers: 0.94%.
Audience gender and language
Female 78.5% · English 61.6%Separate gender and language estimates.
Audience interests
Beauty & Cosmetics 8.1%Friends, Family & Relationships 4.1% · Art & Design 4%. Estimate.

SocialAuditor Score

Experimental version · v0.3

94/100

SocialAuditor’s assessment of engagement, audience signals and comments.

EEngagement

93.3/100

AAudience signals

91.86/100

CComment diversity

97.55/100

Followers18.5MCollected 28 Oct 2026
Profile reading
Engagement rate (ER)1.75%Collected 28 Oct 2026Low-quality signals8.14%Follower classification · Observation date unknownComment diversity97.6/100Collected 28 Oct 2026

Who is the audience?

Female 78.54%

Follower account classification

  • Regular accounts87.82%
  • Low-quality signals8.14%
  • Verified or large accounts4.04%

Largest age groups

  • 18-2473.34%
  • 25-3420.03%
  • 35-446.63%
  • 13-170%

How do the posts perform?

Post engagement comparison

Engagement rate of individual posts (ER)Each bar represents one post. Dates and values are listed below the chart.9 Aug 2026: 1.40%16 Aug 2026: 2.45%24 Aug 2026: 1.16%6 Sept 2026: 1.98%8 Sept 2026: 0.98%14 Sept 2026: 0.08%20 Sept 2026: 0.80%15 Oct 2026: 0.59%
ER scale: 0–2.45%Median ER: 1.17%
  1. 1.40%
  2. 2.45%
  3. 1.16%
  4. 1.98%
  5. 0.98%
  6. 0.08%
  7. 0.80%
  8. 0.59%

What does the creator publish?

Post formats

  • Images5.88%
  • Videos92.65%
  • Carousels1.47%

Topics · category match

  • Beauty and personal care100% match

Topics describe a content classification. Match values are not shares of posts or a measure of brand fit. Classification date unknown.

View the content analysis

Before a collaboration

  1. Review the posts and their resultsCompare individual posts and check the context behind lower and higher results.
  2. Read the comment examplesReview the conversation topics and repeated reactions.
  3. Plan a partnership testCompare the audience with your brief, confirm current statistics and set a goal and measurement plan for a small partnership test.
Profile details
Profile biography

♡ founder @nimya ♡ 🎧 podcast @lightlesslounge 💡 🩷❤️🧡💛💚💙💜🤍🖤

3K published posts 493 following Profile collected 28 Oct 2026

SocialAuditor’s analysis of the creator, audience and engagement.

Overview

Before you book

  1. Engagement rate (ER)

    1.75%

    average: Statista 2024 (opens in a new tab)

    Above reference band

  2. Followers

    • Regular accounts: 88% of accounts, estimate.
    • Low-quality signals: 8% of accounts, estimate.
    • Verified or large accounts: 4% of accounts, estimate.

  3. Comments

    • Distinct authors95%
    • Repeated text11%of which emoji only: 81%

Overview

Profile summary

The creator, the followers and the collected posts at a glance.

Audience

Publications

Comments

Creator

All publications

SocialAuditor @nikkietutorialsSaved report snapshot

Are you the creator of this profile? If you think the data in this report is out of date or incomplete, or you do not want your profile analyzed, write to support@socialauditor.io. You will get a reply without undue delay, within one month at the latest. More: socialauditor.io/dla-tworcow (opens in a new tab)

Methodology (opens in a new tab)Methodology: socialauditor.io/metodologia