Skip to report
Skip to the report sections

Is this the right creator for your brand?

Explore the creator, their audience and content performance.
InstagramCreator report

Marques Brownlee

@mkbhd

5.3M followers

Technology

Profile highlights

Engagement clearly above average

The audience is predominantly male. English is the dominant audience language. Leading interests: Technology · Business and finance · Entertainment.

Engagement rate (ER)
2.67%Average for accounts with 1M+ followers: 0.94%.
Audience gender and language
Male 87.5% · English 100%Separate gender and language estimates.
Audience interests
Technology 46.2%Business and finance 30.8% · Entertainment 7.7%. Estimate.

SocialAuditor Score

Experimental version · v0.3

94/100

SocialAuditor’s assessment of engagement, audience signals and comments.

EEngagement

100/100

AAudience signals

87.51/100

CComment diversity

95.06/100

Followers5.3MCollected 28 Oct 2026
Profile reading
Engagement rate (ER)2.67%Collected 28 Oct 2026Low-quality signals12.49%Follower classification · Observation date unknownComment diversity95.1/100Collected 28 Oct 2026

Who is the audience?

Male 87.5%

Follower account classification

  • Regular accounts85.47%
  • Low-quality signals12.49%
  • High following counts2.04%

Largest age groups

  • 18-2458.81%
  • 25-3429.47%
  • 35-445.87%
  • 45-545.85%

How do the posts perform?

Post engagement comparison

Engagement rate of individual posts (ER)Each bar represents one post. Dates and values are listed below the chart.4 Aug 2026: 6.67%18 Aug 2026: 0.59%25 Aug 2026: 6.44%9 Sept 2026: 2.46%9 Sept 2026: 21.79%14 Sept 2026: 1.62%2 Oct 2026: 0.99%21 Oct 2026: 4.78%
ER scale: 0–21.79%Median ER: 1.62%
  1. 6.67%
  2. 0.59%
  3. 6.44%
  4. 2.46%
  5. 21.79%
  6. 1.62%
  7. 0.99%
  8. 4.78%

What does the creator publish?

Post formats

  • Images11.76%
  • Videos64.71%
  • Carousels23.53%

Topics · category match

  • Technology100% match

Topics describe a content classification. Match values are not shares of posts or a measure of brand fit. Classification date unknown.

View the content analysis

Before a collaboration

  1. Review the posts and their resultsCompare individual posts and check the context behind lower and higher results.
  2. Read the comment examplesReview the conversation topics and repeated reactions.
  3. Plan a partnership testCompare the audience with your brief, confirm current statistics and set a goal and measurement plan for a small partnership test.
Profile details
Profile biography

I promise I won't overdo the filters.

2.1K published posts 583 following Profile collected 28 Oct 2026

SocialAuditor’s analysis of the creator, audience and engagement.

Overview

Before you book

  1. Engagement rate (ER)

    2.67%

    average: Statista 2024 (opens in a new tab)

    Above reference band

  2. Followers

    • Regular accounts: 85% of accounts, estimate.
    • Low-quality signals: 12% of accounts, estimate.
    • High following counts: 2% of accounts, estimate.

  3. Comments

    • Distinct authors91%
    • Repeated text12%of which emoji only: 64%

Overview

Profile summary

The creator, the followers and the collected posts at a glance.

Audience

Publications

Comments

Creator

All publications

SocialAuditor @mkbhdSaved report snapshot

Are you the creator of this profile? If you think the data in this report is out of date or incomplete, or you do not want your profile analyzed, write to support@socialauditor.io. You will get a reply without undue delay, within one month at the latest. More: socialauditor.io/dla-tworcow (opens in a new tab)

Methodology (opens in a new tab)Methodology: socialauditor.io/metodologia