Profile

@theouai

OUAI

4684

Posts

3013633

Followers

603

Followed

Engagement rate by days

Average engagement rate table
No. of followers Avg engage Profile engage
< 5 000 5.9%
5 000 - 10 000 4.5%
10 000 - 50 000 2.9%
50 000 - 100 000 1.8%
100 000 - 500 000 1.2%
500 000 - 1 000 000 1%
1 000 000 + 0.8% Audited profile avatar 0.05% Result below average
Audits of posts

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OUAI to put in the effort. Keep them coming. ?️

2025-08-22

751 36

Your shelf, your scent, your OUAI.

2025-08-21

802 32

Our new Deodorant makes scents. ?: @madisynmenchaca

2025-08-18

473 36

Smells like you just stepped out of the shower ?‍♀️ Our most refreshing scent yet, Cape Town Deodorant cares for sensitive skin while delivering a scent that lasts. You’ll catch whiffs of: ? Spicy ginger, herbaceous basil, and cool spearmint ? Fresh tomato leaves and green fig ? A clean base of ambroxan and dewy wet grass Available now at @theouai, @sephora & @ultabeauty.

2025-08-16

342 16

From barre to brunch—everything’s coming up roses in Melrose Place.

2025-08-15

1001 41

One swipe & you’re on OUAI-cation ✨ St. Barts Deodorant wraps you in tropical notes that linger all day. Here’s how you’ll smell: ? Sparkling ocean breeze and juicy dragon fruit ? Lush orange blossom, sampaguita and tuberose   ? A cozy base of baltic amber and musk Swipe it now.

2025-08-15

210 23

PICK YOUR SCENT ➡️ Whatever your day holds, our Deodorant comes in your go-to scent to match: ? Melrose Place belongs in your date night clutch. Think: soft florals and velvet skin. ? Cape Town is your work bag go-to. Think: clean, crisp and ready to keep up with your 9 to 5 (and beyond). ?‍♀️ St. Barts lives in your gym tote. Think: fresh, beachy and basically a vacation in a stick. Swipe a-OUAI.

2025-08-13

749 30

SWIPE YOUR SCENT ✨ Meet our new Deodorant—fresh, goes on clear, and made to match your scent mood, all in one swipe. THE SCENTS: ? Melrose Place: smells like you’ve got roses in your inbox and plans on your calendar. ? Cape Town: smells like a fresh shower and the kind of clean that makes you feel brand new. ? St. Barts: smells like beachy florals and sun-warmed citrus with nowhere to be but poolside. WHAT’S INSIDE: ? Dryness control (tapioca starch) ? Skin-loving hydration (coconut oil + shea butter) ?️ Odor defense that works overtime (piroctone olamine) ✔️ All while being aluminum-free, baking soda-free, cruelty-free—and yes, the packaging is recyclable and sustainable. Shop all three scents now available on @theouai dot com.

2025-08-12

825 61

Get ready to swipe. Our new Deodorant drops tomorrow (and plays well with your other OUAI). Can’t wait? St. Barts Deodorant landed early, exclusively on the @sephora app.

2025-08-11

2598 138
Reliability

Quality followers:

of 3013633 total no. of followers

Audience reachability

of followers seems to be authentic

Quality distribution

by numbers of other profiles followed

Audience authenticity

of audience follows have less than 1 500 profiles

True likes and comments

Likes

True avg likes per post

LIKES SPREAD

likes looks authentic

Comments

True avg comments per post

COMMENTS AUTHENTICITY

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Popular #hahstags

    Popular @tags

    • @sephora
    • @annaayudinaa
    • @beautiliciousc
    • @brittneychristinee
    • @brookeaverick
    • @erickinvisible
    • @hannahjohair__
    • @jasminealleva
    • @kristinediez
    • @moodsandviews

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