@prateekakamath

I’ve spent a significant part of my career working in wealth management and/or the investment ecosystem. So, how’s the Wealth Management scene in Dubai ?? different from other geographies? There’s only one good way to find out. Talk to the top industry professionals in town. ? ? Wealth and Investment Summit 2023, @ritzcarltondubai #MEAFinance

2023-11-10

Had a main character moment, may delete later. ? @museumofthefuture images taken by @thrissurkaran ???? Dress from @lidee_woman ?

2023-11-09

This did well on LinkedIn, so now it’s here. Let me share what make Dubai’s Creator Economy truly unique, and distinctly challenging: ? Messaging: Dubai consists of 80% expats. So, the messaging needs to resonate across various nationalities while still adhering to local cultural guidelines. ✅ Having a clear customer persona helps. ⚖️ Audience Geographies: Another challenge that comes with a majority expats - a majority of the influencer’s audiences often originate from their home countries, not UAE. ✅ I rely on multiple tools to analyze the geographic breakdown of each creator’s audiences. ? In-Person: Culturally, Dubai continues to favor ‘in-person’ interactions, contrasting with the global shift toward virtual meetings since the pandemic. ✅ Events, meetups, and physical meetings are the most effective channels for sales. ? Inauthentic Engagement: In my experience, Dubai witnesses an unprecedented surge in bot/bought followers in influencer accounts. Instead of disqualifying influencers with such followers, we evaluate their non-inflated following. ✅ Employing tools to automatically detect the percentage of bot or bought followers has proven invaluable in this context. ?‍? Fewer Dedicated Microbloggers: Dubai’s unique visa requirements mandate full-time employment for residence. Content creators are juggling their passion alongside a full-time job, while macro-creators who can afford to make a living being an influencer are a small minority. ✅ Brand collaborations need to be structured to incentivise one or the other. ? High Influencer Rates: Dubai has a high cost of living, which influences influencer rates. It’s not surprising that influencers in Dubai often charge up to 40% more than other regions. ✅ Their relevant audience would be the number of followers after removing bot/bought followers and non-UAE followers, that’s the number that we use to evaluate the fair cost for each influencer. Navigating this market has taken up so much strategic bandwidth. Influencer marketing success in this market hinges on the decisions that prioritise ROI, authenticity, adaptability, and a deep understanding of Dubai’s dynamics. ?#UAEGovernmentMediaOffice

2023-11-06

??? for more details - I’ve been getting asked constantly “How do I come live to Dubai?” 80% of the UAE’s population are expats who came here for job opportunities, 80%! So, Dubai’s constantly looking to recruit great talent globally to build this economy. But this is not my area of expertise, so I spoke with an expert so you can make informed choices. I asked Talib Al Rubai, the CEO of Alba Jobs (@alba_jobs_dubai), what’s the best way to job hunt. ? Alba Jobs helps employers match with the ‘right’ talent. 1️⃣ Actually be in Dubai ? You’re recommended to be physically present in Dubai throughout the process. Companies often prefer to hire candidates they’ve already met in person. Virtual hirings are not popular, so most people visit Dubai even in the beginning of their exploration. 2️⃣ Budget For 3 Months ? Talib recommends budgeting for at least a three-month period to support yourself during your job search and transition. In his opinion, it doesn’t usually take longer than that to get a good offer. 3️⃣ Network, network, network ? Go to networking events and proactively ask people for meetings, there are so many on a weekly basis. Since Dubai’s constantly looking for international talent, and values physical presence, this is a great way to connect with rare opportunities. 4️⃣ Apply Strategically ? There are too many opportunities and too many talented people in the world. Focus on roles that align with your skills and career goals. Talib shared how there are some roles you wouldn’t even have considered but they may be a good fit for you. Recruitment agencies help you find a good fit. 5️⃣ Sign-up on Dubai-Based Recruitment Agencies ? Innovative Dubai-based recruitment agencies, such as @alba_jobs_dubai, can be your trusted partners in this complex journey. They have a deep understanding of the local job market and can guide you to the right opportunities. This can give you an edge over random applicants on job portals. ✅ Talib shared so many more expert insights. Would you want the full interview? If you’d like the full video interview - DM or Comment ‘DUBAI JOBS’, and I’ll send it to you (and more resources). ?

2023-11-06

Can we normalise saying ‘no’ to pointless meetings? ? It’s legit getting ridiculous. There are better ways to communicate information - that don’t require dedicate time commitment from both sides. Use emails, chats, voice notes, DMs if you’re just sending updates. Let’s reserve meetings to actually discuss things, brainstorm, exchange ideas and build together - that’s fun! Please. ?? [ corporate work culture, remote work, work from anywhere, efficient productive work ]

2023-10-24

I wear other colors… sometimes ??‍♀️

2023-10-23

Dubai’s most fun Saturday brunch spot! ??? ? @bushra_dubai impeccable food, divine views, fun music, delicious bottomless brunch, insane hospitality. No complaints, only fun. #dubaibrunch #dubaisaturdays #saturdayshenanigans #buddhabar #dubaimarina #dubaiviews #dubairesturants #middleeasternfood #dubaifoodbloggers #dubailifestyle

2023-10-22

I know this is insane, I’m aware of it. ? Honestly, I'm honoured just to be nominated for the "Breaking the Bias" award at the 2nd Annual Middle East Women Leaders Summit & Awards 2023 (#MEWLS23). Under the patronage of The Office of Her Excellency Sheikha Moaza Al Maktouma (@mozahmm) and Her Royal Highness Sheikha Jawaher bint Khalifa Al Khalifa (@jkalkhalifa). I am taking this as encouragement to work towards building bigger, better, stronger women's communities, and creating an ecosystem where all of us can truly thrive. ? Genuinely excited to be part of this community and to be able to meet more inspiring women. Let's keep pushing the boundaries, and 'breaking the bias'! ?✨ #MEWLS23 #WomenLeaders #BreakingTheBias #WomenEmpowerment #womenindubai Watch this space: @sheleadstechdubai ✨ Something cool coming up super soon! ?

2023-10-21

with the Encubaes. ?? ? @encubay_ startup immersion week ✨

2023-10-21