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Pepsi ? Dominos. Name a more iconic duo —we’ll wait. Our team in Mexico brought this crave-worthy pairing to life with a bold visual identity built for unforgettable moments. Bursting with energy, the design features animated illustrations and dynamic graphics. Watch what happens when cravings collide! #PepsiCoDesign #Pepsi
2025-07-07
Our design team in Thailand turned up the flavor and the flair with the Lay’s MAX Food Truck—serving up one-of-a-kind snackable dishes inspired by Bangkok’s legendary street food! Think pad Thai, crispy larb food, and even coconut ice cream—all reimagined with bold Lay’s MAX flavors like fiery Ghost Pepper and umami-rich Nori Overload. Wrapped in tricked-out Tuk Tuk vibes, the truck features 3D graphics, modern Thai typography, and bold color combos to deliver MAX creativity on wheels! ????? #PepsiCoDesign #LaysMAXThailand
2025-07-01
Our design team in Asia is bringing irresistible flavors to all the sunset chasers. This new visual identity for 7UP evokes pure tranquility and escape through sunset-soaked imagery and modern illustration in serene colorways. Transport yourself to the perfect space to chill and unwind—we’re scoring it a zen out of 10. #PepsiCoDesign #7UP
2025-06-27
Ready for an epic journey? Our team in China brought the visual world of the video game Black Myth: Wukong to five limited edition Pepsi cans. Each collectible can features one of the game’s characters alongside intricate illustrations and patterns. The color palette incorporates rich color and soft gradients reminiscent of Chinese ink-wash painting. The result is a collectible Pepsi collection that combines the dramatic aesthetic of #BlackMythWukong with the iconic and timeless look of Pepsi. #PepsiCoDesign
2025-06-25
A playlist this spicy calls for a refreshing 7UP to cool things down. We teamed up with Anirudh Ravichander and Spotify to create the 7UP Spice Up Playlist—a fiery mix of sizzling sounds and bold beats. Featuring whimsical and musical characters, our visual identity captures the playful energy of each hot track. It won’t just be your taste buds dancing! #PepsiCoDesign #7UP
2025-06-23
Our team in Asia assembled the ultimate guest list to celebrate the 30th anniversary of Lay’s Thailand with a special limited edition pack of BT21 LINE characters! We created a design system that integrates all the beloved characters across Lay’s packs, canisters, and more to tell a story of joy and connection from the brands adored across all ages. Great moments, like great snacks, are meant to be shared! #PepsiCoDesign #Lays
2025-06-18
Warning: smiling may occur while snacking. Our team in Asia reimagined POCA crab snacks with a unique and colorful new look. We leveraged AI to bring whimsical sketches to life and incorporated hand-drawn fonts for a playful design that’s packed with personality. ? ? #pepsico #pepsico_design #POCA
2025-06-17
The Uruguayan national soccer team just scored (off the field)! We created an exclusive label design that bursts with game-day energy to celebrate Gatorade as the team’s official hydration partner. Iconic elements of the country, sunny graphics, and a color palette inspired by Uruguay’s flag unite the team, sport, and fans. #PepsiCoDesign #Gatorade
2025-06-12
Did you know Doritos has its own restaurant? Our Brand and Customer Experience team designed and crafted an immersive culinary experience that’s now open at @cryptocomarena in Los Angeles! The space is adorned with custom neon lights, sculptural moments, and a dynamic and illuminated 3D entertainment wall inspired by the events in the arena. From spicy appetizers to bold entrees and sweet desserts, we created a restaurant offering globally inspired dishes and drinks. The #DoritosAfterDark restaurant is available exclusively for ticketed event attendees! #PepsiCoDesign #Doritos #ExperienceDesign #ImmersiveDesign
2025-06-10
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