@patternbeauty

Shopping new PATTERN BODY @ultabeauty with @traceeellisross ⭐️ Who’s ready to go smell our delicious new Midnite Amber scent in-store? Shop PATTERN BODY now @ultabeauty!

2025-08-30

Curls, Cocktails & the ICONIC hair flip we know & love. @dexrated is serving it all for the PATTERN lounge. He shares his Wash & Go cocktail using: ✨ Detangling Nectar ✨ Leave-In Conditioner ✨ Curl Mousse Going out tonight? Pre-game with PATTERN & the perfect cocktail. #patternbeauty #patterncocktail #washandgo #grwm

2025-07-05

A coily queen, a tight texture diva & a loc’d lovely walk into a bar… You know the rest…or do you? chief CURLtender @traceeellisross​ serves up juicy hair advice — straight. No chaser. PATTERN has custom hair cocktails for every texture, every style. So shake up your hair routine. Stir up results.​ #PatternBeauty #PatternCocktail #OkayPattern Brand: PATTERN Beauty @patternbeauty​ Founder/CEO/Executive Producer/chief CURLtender: Tracee Ellis Ross @traceeellisross​ Agency: ATTN: @attndotcom​ Director: child @childartiste​ Writer: Adriane Jamison @adrianejamison​ Production Company: Pretty Bird/de la Revolucion @prettybirdpic @delarevolucion​ Cast: Dexter @dexrated​ Cast: Miatta @miattalebile​ Cast: Drew @drew__dorsey​ Cast: Kordreq @kordreqmitchell_​ Cast: Kordre @kordremitchell_​ Key Hair: Naeemah LaFond @naeemahlafond Fesa Nu @hair__poet​ Key MUA: Molly Greenwald @mollygreenwald Caitlin Wronski @catwron​ Wardrobe: Stella Greenspan @stella_greenspan​

2025-06-28

Welcome to the PATTERN Lounge, where we serve up the perfect cocktails for every texture, every style, by PATTERN. ​ ​ The “lounge” is where you meet curlfriends & girlfriends, get hair care tips & find joy in discovering styling cocktails. ​ ​ Join us on this stylishly comedic ride in a supportive space, where lifelong friends are made faster than a shot goes down, & beauty transformations bloom from a well-placed piece of advice (plus, a little product). ​ ​ Brand: PATTERN Beauty @patternbeauty​ Founder/CEO/Executive Producer/chief CURLtender: Tracee Ellis Ross @traceeellisross​ Agency: ATTN: @attndotcom​ Director: child @childartiste​ Writer: Adriane Jamison @adrianejamison​ Production Company: Pretty Bird/de la Revolucion @prettybirdpic @delarevolucion​ Cast: Golden Brooks @therealgolden47​ Cast: Jill Marie Jones @itsmejillmarie​ Cast: Persia White @misspersiawhite​ Cast: Dexter @dexrated​ Cast: Miatta @miattalebile​ Cast: Drew @drew__dorsey​ Cast: Kordreq @kordreqmitchell_​ Cast: Kordre @kordremitchell_​ Key Hair: Naeemah LaFond @naeemahlafond Fesa Nu @hair__poet​ Key MUA: Molly Greenwald @mollygreenwald Caitlin Wronski @catwron​ Wardrobe: Stella Greenspan @stella_greenspan​ ​ Special thanks to the entire @patternbeauty team ?? #patternbeauty #patterncocktail #okaypattern

2025-06-28

? Looks like a few select curlies have scored an invite to the PATTERN Lounge. ​ Get ready with @drew__dorsey as she cocktails Palo Santo Curl Mousse, Scalp Serum & Shine Spray to achieve a full ‘n’ fabulous flexi rod fro.​ ​ TELL US: Did you get an invite to the PATTERN Lounge? What style are you creating for the big night?​ ​ #patternbeauty #patterncocktail #comingsoon #sneakpeek #grwm​

2025-06-27

It’s the first day of summer & the official kick off of braids season. While we rock individuals, cornrows, faux locs year-round, soaring temps & humidity have us calling our Braider ASAP this time of year. PATTERN stylist @mshairandhumor shows us how to braid while ensuring a healthy scalp & length retention. (Hint: use moisturizing products & hold the heavy gels). TELL US: What kind of braids are you getting this season?

2025-06-20

Tracee Gets Superfine Come behind the scenes as @traceeellisross goes from glam chair to grand entrance at the #MetGala @chuckielovehair, Tracee’s longtime hairstylist & friend was tasked with creating a style using PATTERN to match Tracee’s iconic bespoke @MarcJacobs ensemble—including a hat by @stephenjonesmillinery. “Braiding was the original way we celebrated the magic of our hair,” he shares. “So to incorporate that into the look, even in a small way, brings us back to the ‘small attention to details’, that the “Dandyism Era” encompasses.” He began by blow drying Tracee’s washed & conditioned, damp hair with the Blow Dryer (no nozzle). Then he reached for the Leave-In Conditioner, Curl Gel, Paddle Brush, Hair Ties, Styling Cream, Hair Clips Hair Pins & Edge Tool to craft a slick back bun with a braided detail. A look he calls “elegant, refined & historical.” How’s that for Superfine?! Video: @xander.foto Stylist: @karlawelchystylist @gracewhitesell Makeup: @romyglow @itsjackiepiccola Hair: @chuckielovehair for PATTERN Nails: @nailsbyzola Brows: @damoneroberts Photographer: @modehunter #patternbeauty #MetGala #BlackDandyism #SuperfineStyle #MetGala2025

2025-05-06

“If you want shiny, smooth, & healthy leave-out, you NEED to be using a leave-in ?... Conditioner that is!! And, guess what? PATTERN’s Black Friday sale is live so you can get the entire routine to create this holiday look at 30% OFF. (Plus, the Curl Mousse is 40% OFF today only !?️ On wash day using this leave-in I can expect: ✨ 7x More Moisture ✨ 2x Less Breakage ✨ Detangling with EASE All the things I love in ONE bottle! It even has some of my favorite ingredients like aloe, honey, & jojoba oil ? As if that wasn’t enough, every product–from shampoo & conditioner to styling cream–I feel thought of & PATTERN makes styling my coily & tight textured hair easy — & I love that for us! How often do you use Leave-in Conditioner in your routine?” ~ @teerachelle_ #naturalhairstyle #howtonaturalhair #naturalhairtutorial

2024-12-01

That’s My Type ✨ From braids to locs to low porosity, the Hair Steamer is a hydration hero for all hair types. A few folks from our PATTERN fam have come together to show you how they steam their hair type: Braid Refresh with @ab.k_ Locs Refresh with @extraebony Deep Conditioning with @naturalistic.faith Deep Conditioning with @thelaurynicole Detangling with @allthingscourtneyjo Let us know how you’ll be using the Hair Steamer below ?

2024-11-09